{"id":790,"date":"2021-04-26T16:22:59","date_gmt":"2021-04-26T07:22:59","guid":{"rendered":"https:\/\/enablement.app\/?page_id=790"},"modified":"2021-07-02T09:03:32","modified_gmt":"2021-07-02T00:03:32","slug":"whats-enablement","status":"publish","type":"page","link":"https:\/\/enablement.app\/en\/whats-enablement\/","title":{"rendered":"What is Sales Enablement?"},"content":{"rendered":"\n<div class=\"card about__description card--wide\">\n\t<h2>What is Sales Enablement?<\/h2>\n\t<p><strong>Sales Enablement<\/strong> is a <em class=\"text-green\">data driven and systematic approach <\/em>for sales talent and organizational development that integrates learning programs with behavioral changes, leading to the desired organizational results<\/p>\n<\/div>\n\n\n\n<section class=\"section about-detail\">\n\n\t<div class=\"columns\">\n\t\t\n\t\t<div class=\"column__harf\">\n\t\t\t<header class=\"about-detail__hedding\">\n\t<h2 class=\"no-margin-top icon-hedding\">Establish a \u201cTo-Be\u201d model of sales talent development<\/h2>\n<\/header>\n\t\t\t<h3 class=\"no-margin-top border-hedding\">To maximize organizational results, it is important to connect  \u201cOrganizational goals\u201d, \u201dKey actions\u201d and \u201cKnowledge\/Skills\u201d<\/h3>\n\t\t\t<p>Talent development programs are for maximizing organizations\u2019 business results.<br><br>\n\t\t\t\tTo achieve this goal, talent development programs need to take a systematic approach. They need to define the \u201cBusiness Requirement\u201d,  the \u201cKey Actions\u201d to achieve the requirements and the \u201cKnowledge and Skills\u201d to enable such key actions. <br><br>\nIt is imperative to make these three layers (Results-Key Actions-Knowledge\/Skills) are connected holistically through the enablement process.<\/p>\n\t\t<\/div>\n\t<div class=\"column__harf about-detail__map\">\n\t\t\t<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2021-05-06-16.26.42.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1594px; --smush-placeholder-aspect-ratio: 1594\/796;\">\n\t\t<\/div><\/div>\n\n<\/section>\n\n\n<section class=\"section about-detail\">\n\n\t<div class=\"columns columns-reverse\">\n\t\t\n\t\t<div class=\"column__harf\">\n\t\t\t<header class=\"about-detail__hedding\">\n\t<h2 class=\"no-margin-top icon-hedding\">Reasons why \u201cSales Results\u201d and \u201cTraining\u201d are often apart<\/h2>\n<\/header>\n\t\t\t<h3 class=\"no-margin-top border-hedding\">Structural problems underly the issue<\/h3>\n\t\t\t<p>In many cases, \u201cSales Results\u201d and \u201dTraining\u201d are not linked. What is behind this?<\/p>\n\n<p>From a micro perspective, the following cases are the major reasons: 1) Training programs are not designed to meet Sales results 2) Training contents are not relevant to work 3) No follow up nor verification after trainings are conducted.<\/p>\n\n<p>From a macro perspective, it is often observed that coherent programs are not designed nor provided because different departments are engaged, provide programs optimal for different goals.<\/p>\n\t\t<\/div>\n\t<div class=\"column__harf about-detail__map\">\n\t\t\t<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/\u4ed5\u7d44\u307f2.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1586px; --smush-placeholder-aspect-ratio: 1586\/894;\">\n\t\t<\/div>\n\t\n\t<\/div>\n\n<\/section>\n\n<section class=\"section about-detail\">\n\n\t<div class=\"columns\">\n\t\t\n\t\t<div class=\"column__harf\">\n\t\t\t<header class=\"about-detail__hedding\">\n\t<h2 class=\"no-margin-top icon-hedding\">Our Sales Enablement Approach<\/h2>\n<\/header>\n\t\t\t<h3 class=\"no-margin-top border-hedding\">Connect Results-Key Actions-Skills\/Knowledge together and validate the effectiveness<\/h3>\n\t\t\t<p>The R2 Sales Enablement approach aims to manage the 3 key categories(Results-Key actions-Skills\/Knowledge) all at once and to establish a PDCA cycle in the sales talent development process via data.<\/p>\n\t\t<\/div>\n\t<div class=\"column__harf about-detail__map\">\n\t\t\t<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2021-05-06-15.55.50.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1544px; --smush-placeholder-aspect-ratio: 1544\/888;\">\n\t\t<\/div>\n\t\n\t<\/div>\n\n<\/section>\n\n<section class=\"section about-detail\">\n\n\t<div class=\"columns columns-reverse\">\n\t\t\n\t\t<div class=\"column__harf\">\n\t\t\t<header class=\"about-detail__hedding\">\n\t<h2 class=\"no-margin-top icon-hedding\">Roles of Sales Enablement Team<\/h2>\n<\/header>\n\t\t\t<h3 class=\"no-margin-top border-hedding\">Leading a systematic and integrated process to meet the Sales goals that an Organization requires<\/h3>\n\t\t\t<p>Sales Enablement team in an Organization will provide necessary resources that Sales sections need to achieve their sales goals as reliable business partners with them.<\/p>\n\n<p>An increasing number of companies are now implementing a dedicated Sales Enablement function.<\/p>\n\t\t<\/div>\n\t<div class=\"column__harf about-detail__map\">\n\t\t\t<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2021-05-06-16.33.15.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1452px; --smush-placeholder-aspect-ratio: 1452\/910;\">\n\t\t<\/div>\n\t<\/div>\n\n<\/section>\n\n\n<section class=\"section about-detail\">\n\n\t<div class=\"columns\">\n\t\t\n\t\t<div class=\"column__harf\">\n\t\t\t<header class=\"about-detail__hedding\">\n\t<h2 class=\"no-margin-top icon-hedding\">The Enablement App- \ndesigned for your sales enablement operations<\/h2>\n<\/header>\n\t\t\t<h3 class=\"no-margin-top border-hedding\">Provide best practices of Sales Enablement through our application<\/h3>\n\t\t\t<p>The \u201cEnablement App\u201d was designed and created by our development team, which is familiar with the best practices in various companies through their years of experience in sales and as managers, coaches and executives.<\/p>\n<p>The \u201cEnablement App\u201d ties your talent development programs to \u201cSales Results\u201d, offering \u201cmust have\u201d feasutures to enable a systematic process by accelerating the PDCA(Plan-Do-Check-Action) cycle.<\/p>\n\t\t<\/div>\n\t<div class=\"column__harf about-detail__map\">\n\t\t\t<img decoding=\"async\" data-src=\"\/wp-content\/uploads\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2021-05-06-16.19.10.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1462px; --smush-placeholder-aspect-ratio: 1462\/688;\">\n\t\t<\/div>\n\t\n\t<\/div>\n\t\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>What is Sales Enablement? Sales Enablement is a data driven and systematic approach for sales talent and organizational development that integrates learning programs with behavioral changes, leading to the desired organizational results Establish a \u201cTo-Be\u201d model of sales talent development To maximize organizational results, it is important to connect \u201cOrganizational goals\u201d, \u201dKey actions\u201d and \u201cKnowledge\/Skills\u201d Talent development programs are for maximizing organizations\u2019 business results. To achieve this goal, talent development programs need to take a systematic approach. They need to \b\u2026<\/p>\n","protected":false},"author":1,"featured_media":286,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_locale":"en_US","_original_post":"https:\/\/enablement.app\/?page_id=26","footnotes":""},"class_list":["post-790","page","type-page","status-publish","has-post-thumbnail","hentry","en-US"],"acf":[],"_links":{"self":[{"href":"https:\/\/enablement.app\/wp-json\/wp\/v2\/pages\/790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enablement.app\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/enablement.app\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/enablement.app\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enablement.app\/wp-json\/wp\/v2\/comments?post=790"}],"version-history":[{"count":21,"href":"https:\/\/enablement.app\/wp-json\/wp\/v2\/pages\/790\/revisions"}],"predecessor-version":[{"id":1136,"href":"https:\/\/enablement.app\/wp-json\/wp\/v2\/pages\/790\/revisions\/1136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enablement.app\/wp-json\/wp\/v2\/media\/286"}],"wp:attachment":[{"href":"https:\/\/enablement.app\/wp-json\/wp\/v2\/media?parent=790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}